4 Reasons Why You Should Hire A Copywriter Right Now

“I know how to write. Why do I need to hire someone else to do it for me?”

That’s probably one of the questions you ask yourself when weighing the options of hiring a professional writer or doing it yourself. Putting words together to form a sentence doesn’t take rocket science, and with tools like Grammarly to help, it’s easy to dismiss the idea of hiring someone to do something you can do –– especially if your business is new, and you’re being conscious about where you’re money goes.

As someone who’s building their online presence from the ground up, I totally get it, but as a copywriter, I can’t stress enough how important it is to invest in the content that represents your brand.

Here are 4 reasons why you should invest in copywriting services:

  1. Copywriters are also marketers. We do the research it takes to attract the right audience to your brand, and many of us have the credentials and continued education to take your copy to the next level.
  2. Copywriters can write content for different platforms, and recycle content to make it relevant, fresh, and useful to your audience (like turning last months blog post into an infographic or a script for a podcast).
  3. Hiring a copywriter means saying goodbye to grammar issues! Copywriters have impeccable attention to detail, so you’ll never have to worry about using the wrong “their” in a sentence or more embarrassing grammatical errors that even Grammarly can’t catch.
  4. And finally, let’s face it. You’re either not good at writing or, you hate doing it. You can have the best product or the most incredible service in the world, but if you don’t have the ability (or desire) to communicate that to your audience, you have no business writing your content. Lay the burden on someone who loves writing, and put your energy into the parts of your business that excite you.

So there you have it, four reasons why your business needs professional copywriting! If you’re still not convinced after reading this, please sound off in the comments below. I always talk back!

Earn the Trust of Your Audience by Avoiding These Words and Phrases

Utilize → Use
Provide → Give
Discontinue → Stop
Expedite → Speed up
Facilitate → Help
In regard to → About
Initiate → Start
Unable to → Can’t
Notify → Let know, tell
No later than → By
State-of-the-Art → Latest
With the exception of → Except for
Encounter → Meet
Is authorized to → can, may
Prior to → Before
Advantageous → Helpful
Fundamentals → Basics
Erroneous → wrong
Without further delay → Immediately
At this present time →Now
Due to the fact that → Because

Simple, straightforward language is much more powerful when addressing your audience. A professional tone is possible without making your audience do mental gymnastics to figure out what you’re saying.

Plus, plain language is more direct, and directness = trust.

Learnings, Earnings, and Missteps: Lessons From My First Year of Freelancing

It’s the end of the year, so you know what that means! It’s time to reflect on all the choices made throughout the year and create new goals to crush for 2020. In the spirt of reflection, I’m taking a look at all the things I learned my first year as a freelancer:

Exercise My Expertise

When I started, I had an idea of what good copy looked like. I knew concise, to-the-point, messaging worked best. I understood cleverness and wordplay had its place, but if it got in the way of delivering a strong message, it wasn’t worth incorporating. 

Yet, when people reached out to me requesting wordy, over-the-top copy, I did it without hesitation. 

Why? Because as a newbie, I wanted my clients to be happy, and I worried about offending them with my suggestions.

Instead of speaking up, I wrote copy that made me cringe with every keystroke. I’m talking product descriptions peppered with needless adverbs and adjectives. And web pages with run-on sentences that make you forget what you’re reading.

My clients loved every word, but I didn’t. 

As my confidence grew, I realized I’m getting work because my clients see me as an expert. And as an expert, I owe it to them to offer suggestions that will help their business. 

If they accept them, great, and if they don’t, I do it their way. 

I Get What I Give

I’m not being hard on myself when I say I could have done more this year. 

When I look at the amount of work I got (and the money I earned), I realize I’m lucky to have gotten this far without a lot of promotion. But, I also can’t help but wonder how much I could have done if I put more effort into it?

You know, like posting more on social media, seeking out work instead of waiting for it to come to me, creating this site a lot sooner.

But as the saying goes, when you know better, you do better, and I plan on doing a lot better with getting new business. 

I Handle Criticism Pretty Well 

I worried a lot about doing a “bad job” when I first started writing professionally, but when I got my first piece of harsh criticism, I didn’t run and hide. I took the words of the client seriously and used their feedback as a chance to improve. 

That experience helped me learn to appreciate constructive criticism. It made me want to learn more, practice, and work harder. 

It’s Okay To Say No

I used to say yes to every project that came my way because I needed the experience. 

And yes, I needed the money too.

Now that I’m (kinda sorta?) finding my groove and figuring out what I’m good at, I realize not every client or project is for me.

Unreasonably demanding and disrespectful clients rob me of time I could devote to my other clients. As far as opportunities that don’t fit my skills (or interest), I think they deserve to go to someone more willing and capable. 

When I have any doubts, I just… don’t.

______

I guess that’s it for now. I hope you enjoyed my first official blog post. Let me know what you think, and if you have any lessons from a major career move you made, I’d love to hear about them!

12/20/2019